Imagine saza ... in segenee price range ... Honda Beat rebu sold about 56 units per month ...!!! Likewise Vario Series ... rebu about 49 units per month .... using the latest data April 2010 ...!!! Sales of Yamaha Mio and Mio Soul disegment this ... also includes high ... ! So with the inclusion of this Scoopy ... certainly the market will split ... and that expected by the manufacturer Honda is no consumer who cross from Yamaha to Honda ...!!! So more towards the team game ... It looks to be a marketing target scooter Honda ...!!!
Honda Scoopy this ... is targeting ... especially women ... besides the men who love retro style ...!!! Sure saza ... marketing Scoopy hope ... Yamaha Mio scooter market especially women ... can look to Scoopy and woo this skutik ...!!! So on one hand this is a marketing opportunity for Honda Scoopy this ... one side is a challenge for Yamaha Mio ... to maintain its customer loyalty ...!!! What needs to be done by Yamaha to withstand this onslaught ...???
Many ways ... but I see the speed factor of time ... also very important to resist the onslaught ...!!! First, want to enter Fino ... also able to withstand the onslaught Scoopy ... aka follow-play team .... ! The second is to do a face lift on Yamaha Mio ... ! The position on the scooter Yamaha cash cow ... and depend on Yamaha Mio ... indeed reassure one hand as 'cash engine' ... but on the other hand ... could be vulnerable if the mindset of consumers towards the product Yamaha Mio eroded by new-product that is so seductive ... ! Yaaagh, ... sometimes know more grass than the grass itself nyuuuzzz mak ... betulll
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